From Edison to Eddie: Interesting and Amusing Essays from the
Recording Media Veteran (book)
A great 150 page book of reprinted essays originally sent out
as part of a company newsletter. The author, Jerry Ghinelli,
was Maxell Corporation of America's Marketing and Product Manager
for its consumer product division for 9 years before becoming
President of Total Media, Inc.
For audio and video enthusiasts
and historians this collection of essays is a goldmine of fascinating
insights about the history of the development and marketing of
audio and video recording devices and recordable media. This
book highlights how little twists of fate have often intervened
in the evolution of these products. These twists of fate have
changed the course of history of what many have taken for granted
in using these products.
In addition to focusing on these
aspects, several of the essays also deal with the impact which
Nixon's secret White House tape recordings played in the Watergate
investigation and how these tape recordings ended up changing
the history of our country.
Additionally, several essays focus
on the Crazy Eddie chain of electronic stores on the East Coast
and how greed-- combined with poor and deceptive business practices--
ended up leading to the collapse of this large retail chain.
Finally, the author relates a personal
account of his visit to the top of the World Trade Center to see
the giant antenna and how the subsequent tragedy of 9/11 hit home
to him in some very personal ways.
Having read this book myself I was
amazed at the author's incredible and interesting insights not
only about the evolution of these products and their history but
also about the sociological, criminological, and moral implications
of these products.
By sheer coincidence I happened
to be reading another book at the same time called "The Five
Thousand Year Leap" by W. Cleon Skousen. I couldn't help
but see how these two books seemed to substantiate each other.
The book "The Five Thousand Year Leap" discusses how
the U.S. Constitution (by establishing a government based upon
liberty, morality, free-enterprise and understanding human nature's
lust for power-- and implementing Constitutional measures to control
it) allowed America the ability to progress technologically and
economically more in 200 years than most civilizations progress
in 5,000 years. The Edison to Eddie book-- although not a political
book in any significant way-- shows the rapid development of technology
in the audio and video electronics sectors of the economy and
also highlights what happens when human nature and a lust for
power or wealth intervene. Having read both of these books I
find them to be interesting companion books in my personal library!
here for pricing and more details
See "Ordering Details" for limited exceptions
return to main menu